YouTube and Coachella Team Up to Release Exclusive Merchandise
This year’s Coachella festival will not only offer unforgettable performances by headliners Bad Bunny, Frank Ocean, and Blackpink, but also exclusive merchandise for fans. YouTube, the festival’s official livestream partner, has collaborated with select artists to release a capsule of exclusive fan merchandise commemorating this year’s festival. The merch will be available for purchase directly on the YouTube Coachella livestream and YouTube Shorts.
The capsule includes tees, both short and long-sleeve, and crewnecks, with new designs specific to Coachella. Ethel Cain’s exclusive long-sleeve t-shirt is printed with drawings of a tornado and a windmill on the front and back, along with the text « I’m gonna regret this forever. » Porter Robinson’s merch includes a black crewneck with the line « Music saved my life, » and a short-sleeved black tee with phrases like « Fuck Twitter, » « Touch Grass, » « serotonin, » and more printed across the back.
For the first time ever, YouTube will livestream all six stages at Coachella across both weekends, available to watch for free online. In addition to the livestream, the platform will also offer on-the-ground actions with artists, creators, and fans, in addition to more exclusive content on Shorts.
How to Watch Coachella 2023
The livestream for weekend one kicks off Friday, April 14 at 4 p.m. PT / 7 p.m. ET and at the same time on Friday, April 21 for weekend two. Fans who are unable to attend the festival in-person can still enjoy the performances and purchase exclusive merchandise through the YouTube Coachella livestream and YouTube Shorts.
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Keywords: Coachella, YouTube, exclusive merchandise, livestream, performances, music, entertainment.